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Why glass has a bright future

Update:28 Apr 2020

As flexible packaging solutions continue to be flooded […]

As flexible packaging solutions continue to be flooded with headlines in terms of industry growth and market share, what are the prospects for traditional materials such as glass? David Harrison, chief operating officer of the Processing and Packaging Machinery Association, explained to us why glass bottle packaging still has a bright future.

Continuous reports and forecasts are expected to continue the growth and dominance of flexible packaging, it is easy to see why the prospects of more traditional solutions such as glass may look a bit bleak. In fact, the flexible packaging market will grow by 4.9% by 2025, valued at US $ 311.38 billion. However, if you look behind these initial headlines, there are some positive trends that indicate that glass bottle-based packaging solutions still have a place in the global market and will continue to play an important role in future packaging methods.
Although glass represents one of the ancient product forms, it does have limitations compared to new plastic flexible packaging materials. However, its advantages of recyclability and advanced are beyond doubt. Glass is trustworthy, sustainable, 100% fully recyclable and reusable. These inherent characteristics are an important factor in the continued demand and resurgence of glass packaging.China Nail Polish Bottles factory


According to a recent report, glass bottles are still the choice of alcohol packaging solutions, especially beer, wine and spirits. For example, in Australia, among the 36 billion bottles sold, glass bottles account for the second largest market share, at 15.9%. In this region, alcoholic beverages and soft drinks account for the majority of the glass bottle packaging market share. The report ’s feedback suggests that sustainability is the driving force behind this number. Due to the environmental impact of packaging, consumers in the region are seeking recyclable and reusable materials. According to the report, by 2023, the compound annual growth rate of glass bottles for beer, wine and cider in the region will be 1.9%.

The report further pointed out that happiness and high-grade are important drivers of candy demand. Baby food, spreads and sauces. Glass bottled water is also very popular in Australia, and some manufacturers have started to use glass bottles to differentiate their products and convey a sense of quality and happiness. For example, in the case of Australian water brands Truewater and Aquabotanical, both products are glass bottles to reflect the image of high quality and benefit to consumers. Similarly, the Norwegian bottled water brand Voss also chose to sign glass bottles to help convey its purity.

In addition, bottled water is still very popular in Eastern Europe, and the report predicts a high growth in the beverage industry. Although PET bottles still dominate, there are also some consumers who are more inclined to pay attention to health. Among them, Eastern European consumers, they want the packaging of products to be sustainable, which has an increasing influence on purchasing choices. The reason for the growth of plastics. It is here that glass bottle packaging meets consumer desires and contributes to the global plastic pollution crisis. In 2018, the total amount of beer in glass bottles was 16.6 billion, accounting for 63%. It will also continue its strong performance in the Eastern European market and is expected to show healthy growth in several countries.

Beer packaging is the main category in Latin America, while glass bottles are the main packaging type, reflecting the greater recyclability of major beer manufacturers. The beer industry in Latin America is highly concentrated on recyclable household glass bottles. Environmentally friendly glass bottles are expected to grow by about 2% in the future. This, coupled with the increase in sales of craft beer and premium beer, also helps to promote glass throughout the region The growth of bottle usage. In Mexico, the compound annual growth rate of glass bottle usage from 2018 to 2023 was 3.6%.

The eco-friendly nature of glass cannot be ignored. With a large number of media reports and international political debates around the global plastic pollution crisis, closed-loop recycled glass will continue to play its beneficial role. According to data from the European Container Glass Federation (FEVE), recycling one ton of glass can save 1.2 tons of raw materials and 60% of carbon dioxide in the entire supply chain, while reducing air pollution by 20% and water pollution by 50%. More importantly, the energy saved by recycling a glass bottle can power a computer for up to 20 minutes.

FEVE's data released last year shows that glass continues to maintain its position as the leading packaging material for spirits, wine and beer, and is increasingly gaining market share in the food, water and dairy products industries. Glass bottle packaging has also grown in the cosmetics, beauty and pharmaceutical industries. Glass bottle packaging can increase texture, enhance brand status and product differentiation. An example of this is Clinique ’s decision to launch a new moisturizer in India, specifically packaged in glass bottles to reflect quality and high-end brand status.

The tradition and longevity of glass, as well as consumers' concerns about health and safety, the attractiveness of glass bottle packaging plays a role. FEVE research shows that in Europe, more than 50% of consumers say that glass bottles are safe food packaging materials and their packaging types. Among consumers considering glass beverage packaging, this number has risen to 78%. The inert nature of glass means that it will not chemically interact with its constituents, preventing pollution and helping to preserve the contents inside for a longer period of time. In 2015, India banned the use of PET as the main packaging material for patients' oral medication, and switched to glass bottle packaging, which further proved the society's trust in glass bottle packaging.

Although glass bottles are still the second most popular packaging material in Europe, in terms of quantity, there is no doubt that flexible packaging solutions will continue to dominate the packaging industry in the next few years. However, the industry should not ignore that glass bottle packaging is a sustainable and safe packaging method. Glass containers are 30% lighter than they were 20 years ago. Manufacturers continue to research and develop lighter and stronger glass solutions. These new developments of glass bottles as a packaging raw material, and consumers' perception of them as a reliable packaging solution, undoubtedly herald a clear and bright future.